6 Communication Tips for Recruiting Millennials to Oil and Gas Sector
According to report, 75 percent of the global workplace will be in their 20s and 30s by 2025. The oil and gas sector is facing the double burden of millennial employment, which includes finding talent and retaining them. Fewer people are seeking jobs in the energy industry sector because of more attractive opportunities in other industries. With more than half a million jobs coming up in the oil and gas industry in the next five years, companies should start retaining employees and training young graduates immediately.
Here are six communication tips that will help the oil and gas sector in recruiting millennials:
1. Find what motivates them
A survey done on 10,000 millennials revealed that money doesn’t motivate them as much as it encouraged the previous generations. They want to work in a company that helps them to develop new professional and interpersonal skills, gain experience, and demonstrate talent. When you are recruiting employees, portray how working with your company will have a positive impact on the industry and society at large.
2. Offer a blend of technology and innovation
To make the oil and gas industry appealing to millennials, it is important to offer them a mix of advanced technology and a chance to develop innovative ideas. Companies can use various social media platforms including YouTube to send across the message that their original ideas will be valued and provided a space to cultivate into something concrete.
3. Show them testimonials from other employees
Millennials were raised using social media and it still has a huge impact on them. When you upload a job requirement on job boards, social media platforms, or the company website, supplement it with video testimonials of your top employees or those who have been with you for a long time.
4. Be playful and confident to catch their attention
Anyone can mention job requirements and get applications but if you want the best of the talent pool, you need to put in some efforts. Millennials love to read content that is confident and goofy at the same time. You can be whimsical with the content as long as you are genuine. The serious language tone that companies used with baby boomers won’t work with millennials as they are more outgoing and not afraid to take risks.
5. Help them grow professionally and personally
According to a Bentley University study, 84 percent millennials want to positively change the world and they gave it more preference than getting professional fame. If your company participates in such activities, mention it in the job description and on the website to attract millennials.
6. Use different social media platforms
Millennials spend most of their on social media platforms including Instagram, Twitter, and Facebook. As a company, you should be active on their platforms and pass bits and pieces of information to catch their attention. Millennials who would want to work with you will visit your profile and if it is updated regularly, they will apply for the job opening. Encourage your current employees to share and retweet the posts to spread the word.
Communication is a continuous effort and has proven to be an efficient way in attracting the right talent. Consider working with a recruiting expert like International Manpower Resources that specialises for recruiting great employees for Oil and Gas Sector.
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